You would struggle to discover an advertising department uninterested in the notion of getting its brand to go viral. That’s only one example of how content plays an enormous part in the consumer purchase cycle. You are able to use content marketing in every area of your marketing including print, media, events and on the internet.
Consider the problems your products or services already intends to solve for customers. You’re using that article to educate your consumer and make an awareness of information which is important to them. It doesn’t sell a good or support.
As the marketer with the content option should search for a memorable slogan that aids people remember your organization efficiently! Apparently, you would like to seek the services of content-oriented men and women, but furthermore, you want to make a culture of content across all regions of your business. The connection between businesses and people is entirely transparent.
It offers you distinct advantages. It is among the most important methods to attract potential customers. It is a comprehensive strategy.
The more relevant traffic you may bring to your website, the better your results. Many businesses in Sydney has Cheap search engine optimization Packages that will fit your site requirements. There are several businesses in Sydney that will provide you with Affordable SEO Services for optimizing your site and attract more clients.
As of August 2015, an approximate of 200 million people use ad blockers on their devices and counting.
Customers have become more inclined not only on brands that are visually appealing but brands that have worthwhile content. Due to this, many companies are now investing in content marketing. Companies have realized that any extravagant marketing automation software or PR campaign won’t be of any use if customers are not engaged and reached. It may be difficult to generate high-quality content, but rest assured that this will be worth it in the long run.
In a study by Neil Patel, a top influencer and entrepreneur, stated that there is at least 7.8 times more traffic in websites that provides quality content than others that don’t.
This means that customers like to be more aware of the products or services that are available and this became a game changer to marketers. Content marketing has been helping businesses succeed as customers continue to rely on their information.
So, what can you do to humanize your content marketing to be more engaging to your customers?
Ever bought a cup of coffee from Starbucks? If yes, then you’d be familiar with their custom of writing your name on the cup and calling out your name once the coffee is ready.
Writing a customer’s name on a cup is somewhat similar to content marketing because it makes an active effort to personalize the experience and be relatable to customers.
Several other examples of the personalization are:
- blog posts, interviews or quotes from clients
- infographics or video content calling out to a customer or group
- in-depth journalism through photos
- behind-the-scenes glimpses of the company or employees
These mediums give customers a sense that they are valued and not just consumers that you want to convince to buy your products.
Information is tailored based on the needs of the clients and based on feedback. 56% of marketers believed that personalized content allows for higher engagement rates as stated in a survey by IBM Digital Experiencein 2015.
Personalization can be a refreshing experience to customers because you create a direct line of feedback, which is more valued. Comparing this method to automated content, human-generated advertisements will always have better results.
Winning customers’ attention has always been a challenge for marketers. PPCs and ads have been used over the years and were effective. However, increasing expenses has shifted efforts away from board targeting and focused to geo-targeting based on likes, interests, or location. In the long run, we will continue to see a decline in targeted ads that create effective opportunities quality customers.
The rise of social media has led to the diminished effects of traditional marketing and led to the demand for worthwhile content.
Shifting a part of marketing efforts to social media content and geo-targeting there would definitely boost sales for companies since there is a way for customers to interact directly with the company. Originally seen published on SEMRush.
Tips to follow to make your content marketing strategy stronger:
- If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.
- In every article you write, add at least one bit of information that a reader could immediately use. Whether mentioning a current deal or teaching them a quick computer fix, having something immediately helps to fix the consumer desire for instant gratification. If you do this for each article, readers are sure to return.
- One tip to consider when considering article promotion is to consider distributing your article writing to private contractors. This will help to multiply the amount of articles that you are able to create while multiplying your profits at the same time. It will also allow you to allocate your time to more lucrative projects.
- When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.
- If you’re writing for someone else’s blog, make sure that you’re still working within the respective market. If you’re trying to sell weight-loss products, it’s not the best idea to advertize your site on a software blog. The readership is just different and you may end up wasting your work for no return.
- Know the research behind what you are writing. If you have spent time learning about your topic keywords, then your writing will come to you much easier and will take less time. If you are having to stop every few minutes to figure out what you are talking about, then you will be losing precious time and your article will show your lack of knowledge.
- If you are writing to get your articles into syndication, then you don’t need to pay as much attention to keeping your keywords front and center in an article. Create your content for the reader. In syndication, your rankings will come from the link backs, so you can mostly disregard including your keywords over and over.